Keith Mirchandani is the CEO of one of the largest direct-to-consumer (DTC) marketing companies in the world, Tristar Products. As a pioneer in the industry, Keith Mirchandani has been perfecting every aspect of the DTC model for almost three decades with brands such as Copper Chef, Emeril Everyday, and PowerXL.
DTC is quickly rising to the top as one of the most exciting and effective ways to market products. In e-commerce particularly, DTC is allowing brands to expand their reach exponentially. Rather than rely on a retailer, manufacturers and wholesalers can reach anyone with a smartphone using the right DTC approach.
Moreover, DTC allows you to control your brand messaging much better than traditional ways of exposing brands to customers. With a DTC model, you get access to your consumer data much easier because you’re controlling the analytics. This allows you to have better insights into shopping trends and your customers’ overall experience.
DTC is quickly rising to the top as one of the most exciting and effective ways to market products. In e-commerce particularly, DTC is allowing brands to expand their reach exponentially. Rather than rely on a retailer, manufacturers and wholesalers can reach anyone with a smartphone using the right DTC approach.
Moreover, DTC allows you to control your brand messaging much better than traditional ways of exposing brands to customers. With a DTC model, you get access to your consumer data much easier because you’re controlling the analytics. This allows you to have better insights into shopping trends and your customers’ overall experience.
